Our Team

Insurance Source President and Owner Cheryl Belair

Cheryl, one of the original founders of The Insurance Source, Inc. in 1984, has helped the agency grow from its very first client to a client base of over 3,000. She has 38 years of experience in the insurance business, and is a Certified Insurance Counselor (CIC) and Accredited Advisor of Insurance (AAI), as well as a Licensed Property, Casualty, Life, Health and Disability Agent. Cheryl is a former board member and current member of the Greater Keene Chamber of Commerce, a current board member of the Keene Elm City Rotary Club, on the Board of Directors for the Keene Family YMCA, and is also involved with the Monadnock United Way. She continues to be involved in many fundraising events in the community, including the Keene Elm City Rotary’s signature event “The Clarence Demar Marathon.”   Cheryl feels that it is important to give back to the community that has helped contribute to the success of The Insurance Source, Inc. Cheryl was named Cheshire County’s Young Career Woman of the Year in 1986.

Susan Johnson

Susan joined The Insurance Source, Inc. in 2005 as our full time receptionist. Susan has worked in the insurance industry for many years. She has experience working on the agency side handling claims, personal lines quoting and managing the office. She has also worked at one of our local insurance companies for 22 years. Susan’s work ethic and pleasant personality make her a favorable asset to our agency. In her spare time, Susan enjoys reading and dancing.


Personal Lines Staff

Pam Lynch

Pam joined The Insurance Source, Inc. in 1996. With 21 years of insurance experience, Pam is the Agency Manager and handles many of the personal lines calls that the agency receives. She is also a Keene native. Pam is a licensed Property & Casualty Agent—she will be more than happy to help you with any of your personal insurance needs.  In her spare time, Pam enjoys being with family and friends, biking, shopping, and a little more traveling in recent years.



Reed Graves

Reed joined The Insurance Source, Inc. in 2004. In those 13 years with us, she has worked in both our commercial and personal lines departments.  Reed graduated magna cum laude from Providence College with a Bachelor of Arts degree in Mathematics and a minor in Business Studies. Reed is a licensed Property & Casualty Insurance Agent.  She is an active member of the Kiwanis Club of Keene which focuses on local youth programs and scholarships. When she is not working, Reed can be found spending time outdoors with her husband and two boys.


Lori Bourassa

Lori Bourassa joined the Insurance Source in 2011 as a Customer Service Representative. She worked for a local insurance company for 32 years, and has 20 years of claims experience and eight years of underwriting experience as well. Lori is a licensed Property & Casualty Insurance Agent. A native of Keene, Lori still calls Keene home and enjoys golfing, hiking and spending time with family & friends.


Commercial Lines Staff

Photograph of Ryan Barcome.

Ryan Barcome

Ryan Barcome re-joined The Insurance Source in 2017 after a 10 year absence, as an account executive. Barcome started in the insurance industry out of High School in 2005, most recently having worked at Liberty Mutual Insurance before re-joining The Insurance Source last month. A family owned business for over 30 years, joining The Source feels more like coming home for Barcome. In his spare time, Barcome enjoys playing tennis, cooking for friends, and volunteering with the Elm City Rotary club. A resident and active community member, Barcome is proud to call Keene his home.


April 10, 2020 - Our Coronavirus Office Policy.

Based on government recommendations, we feel it is important to practice “social distancing” as much as possible.
We therefore ask our customers to stay home and use phone and email to communicate with us.

See Customer Impacts & Resources Available